Mars Chocolate Drinks & Treats brings the market leading taste and quality of the Mars brands to a range of delicious milk drinks.
Mars Chocolate Drinks & Treats offers a range of milk drinks from its famous brands, offering consumers the chance to enjoy the unmistakable taste of their all-time confectionery favourites.
Mars Milks are worth £26m at retail and are delivering strong growth to the convenience channel driving an additional 9% annual growth to the channel. Due to consumer demand for further additions from their favourite confectionery brands, the range has grown to include products such as Galaxy Milk, Milky Way Milk, Bounty Milk and Snickers Milk amongst others. SHS Sales & Marketing have played a crucial role in driving distribution, visibility and rate of sale across the entire range through their passionate commercial focus and strong relationships across all trade sectors.
As consumer trends have emerged across 2016, Mars Chocolate Drinks & Treats have again innovated and developed Mars and Snickers High Protein Milk and introduced a No Added Sugar line. These developments are a result of customer and consumer feedback and again SHS Sales & Marketing have been instrumental in helping retailers understand the changing needs of their shoppers and demonstrating Mars Milk Drinks ability to meet those needs.
"SHS Sales & Marketing have done a fantastic job for our milk drinks in both GB and Ireland, driving distribution, optimising the range by channel and introducing NPD. They are professional, committed and driven from the sales teams to the planning and commercial teams. Together we have a powerful and enjoyable partnership."
Michelle Frost, General Manager, Mars Chocolate Drinks and Treats