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Where Great Brands Grow


SHS Sales and Marketing are responsible for selling, marketing and distributing Zip fire lighters across all UK trade channels. The £14m brand has 69% brand share within the Grocery Multiple channel, and has almost £3m in sales through wholesale and convenience alone.

Zip is the most well-known Ignition brand in the UK – with over 70 years’ worth of heritage – Zip products are known for their unsurpassed product quality and reliability for year round fire lighting usage. Zip recently launched some exciting product innovation within both the firelighter and wrapped firelogs segments. This was supported with comprehensive trade support and brand marketing programmes.

“We chose SHS Sales & Marketing UK to further develop our UK business, due to their experience, track record and unrivalled resources in developing categories across all trade channels, by using consumer insights driven trade solutions.”  

Terry Coates, Managing Director of Standard Brands