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Where Great Brands Grow


With consumers increasingly seeking out healthier alternatives to sugar for use in hot drinks, cooking and baking, Splenda sugar alternative has secured its position as the UK’s favourite suclarose based sweetener.

Splenda attracts sales of over £7m every year across the retail market and continues to contribute to category sales of over £52m annually. Available in both granulated and tablet formats, Splenda has just a fraction of the calories of regular sugar and is versatile and flexible enough to use across every day cooking for the whole family without compromising on taste.

Splenda is available across all trade channels within the UK including multiple grocery and convenience ensuring that consumers have an easy to access, healthier alternative to sugar wherever they happen to be shopping. SHS Sales & Marketing have worked on the Splenda brand for several years to drive distribution and help retailers to understand how to best merchandise the range to help shoppers find it quickly and easily in store. Based on a clear understanding of the consumer and the customer, SHS Sales & Marketing have helped to develop Splenda Zero which will launch in March 2017 offering another alternative to consumers seeking a healthier alternative.

"As consumers become increasingly concerned about their sugar intake and look for healthier alternatives we are keen to ensure that they have access to the full range of Splenda products through their local store, whether that’s a supermarket or convenience store. Working in partnership with SHS Sales & Marketing we have been able to extend the reach of the Splenda brand into more stores, and make the products more visible on fixture for shoppers. This has all helped contribute to a healthier sales performance."

Jorg Oostdam, VP & General Manager EMEA, Heartland FPG Europe