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Where Great Brands Grow

Dorset Cereals

In the nation's quest for on-going wholesome nutrition, Dorset Cereals has truly established itself as the leading muesli of choice and the people's favourite brand.

From humble beginnings in a clear plastic bag, Dorset Cereals now produces a range of luxurious and delicious muesli, bircher, granola and porridge in vibrant, eye-catching packaging. Focussing on quality ingredients and truly understanding consumer needs, Dorset Cereals has grown to secure over a quarter of all sales within the wholesome muesli sector.

Engaging with SHS Sales & Marketing across the wholesale and convenience sectors has opened up new distribution points and driven visibility of Dorset Cereals across the entire channel. With convenience stores becoming increasingly popular with consumers topping up across the week, breakfast cereals are one of the key categories on their shopping list. Working with the SHS Sales & Marketing team has ensured that shoppers can access their favourite range of muesli and granola from their local store, whenever they need it.

 As a Great Taste Awards 2016 winner, Dorset Cereals is the leading brand which shoppers are looking for when approaching the wholesome breakfast category providing innovative recipe combinations and aligning with the contemporary needs of consumers.