As consumers increasingly demand self-medication for a range of minor ailments such as headaches, cold and flu, upset stomachs and pain relief, the 11 key categories that make up the healthcare sector within ICC now deliver sales in excess of £113m annually.
Leading healthcare supplier Reckitt has developed market leading brands such as Nurofen, Lemsip and Gaviscon in six key healthcare sectors such as analgesics, cold and flu remedies, indigestion relief and family planning. SHS Sales and Marketing have supported Reckitt's strategic sales and distribution priorities within the ICC across Great Britain and Northern Ireland since 2010 and have helped to drive sales growth across the category.
With recognised national brands including Nurofen, Gaviscon, Durex, E45 and Strepsils forming their portfolio, Reckitt attract almost 25% of all sales within the key healthcare sectors demonstrating solid consumer awareness and shopper demand. Reckitt have secured their position in the nation’s medical cabinets through innovative product development and a rapid response to fluctuating consumer need.
With an increased focus on hygiene and cleanliness in the home, consumer favourite Dettol continues to provide long-lasting antibacterial and disinfectant protection to householders across the nation. Yet Dettol’s proven Covid-fighting credentials don’t just apply to the home, with a whole range of products to ensure that consumers are protected whether germs are in their home, on their hands or around them on the move. The diversity of the Dettol range across household cleaning and personal hygiene, includes All In One Sprays, Household Wipes, Laundry Cleanser, Hand Wash, Hand Gels and Soaps, means that consumers can access the most convenient product for their particular need, wherever they are. With almost 100 years of germ fighting experience, Dettol remains the leading disinfectant brand that consumers turn to when they want to ensure they are keeping themselves and their family’s safe day in, day out.
SHS Sales and Marketing have delivered consistently strong commercial results on behalf of Reckitt which have included increasing sales by over 35% as a result of bringing healthcare products from behind the counter onto the shop-floor and extending the distribution and transitioning to larger pack sizes on the Durex brand to generate sales growth of 65%. Similarly, through developing an insight led approach, SHS Sales and Marketing have secured category partnerships within leading sectors such as forecourts which has contributed to the recognition of Reckitt as category leaders and enabled the development of a number of range and merchandising initiatives.
