ICC Channel
The Impulse and Convenience channel (ICC) is SHS Sales and Marketing's
largest trading division.
The ICC team has a high
profile and coverage across, Wholesale,Cash and Carry, Symbol, Convenience, Retail Clubs, High Street Retail, Off licence Chains and Independent Stores.
Brand Owners who take advantage of the ICC route to market benefit from category specialisation and a focus on both wholesale and retail.
SHS Sales & Marketing has a strong Business Development team that provides coverage of all the key regional, wholesale and retail customers. In addition, SHS also has a field sales force, who call on every cash and carry depot and are supported by a dedicated ICC telesales function.
Brand Owners who take advantage of the ICC route to market benefit from category specialisation and a focus on both wholesale and retail.
SHS Sales & Marketing has a strong Business Development team that provides coverage of all the key regional, wholesale and retail customers. In addition, SHS also has a field sales force, who call on every cash and carry depot and are supported by a dedicated ICC telesales function.
