Growing Great Brands in the Present Economic Climate
The retail landscape is every-changing and current
economic conditions are demanding even greater efficiencies to secure
return on investment.
But the challenge to brand owners is how
to balance the need for support and resource across all trade, against
the costs associated with this.
Peter Butler, MD of SHS Sales & Marketing suggests that outsourcing agencies hold the answer. “Key to our success is our ability to put the right level of focus in the right channels at the right time. We have an extensive sales reach, and this has attracted a number of high profile names recently, including Gerber Juice Company and Jygsaw who are responsible for the McEwan, Scrumpy Jack, Woodpecker and Newcastle Brown Ale brands.
“We tailor our plans to meet the individual needs of each client. That means providing a fully managed logistics package, as well as controlling the problem of credit control and bad debt by replacing it with one on-time payment from us.
“We work in partnership with all our clients to build distribution, increase visibility and deliver excellence in promotional execution. This comes down to mastering the three Rs: Reach, Reputation and Relationships. Our confidence in these principles and our passion for success has ensured continuous and controlled growth for our business.”
Peter Butler, MD of SHS Sales & Marketing suggests that outsourcing agencies hold the answer. “Key to our success is our ability to put the right level of focus in the right channels at the right time. We have an extensive sales reach, and this has attracted a number of high profile names recently, including Gerber Juice Company and Jygsaw who are responsible for the McEwan, Scrumpy Jack, Woodpecker and Newcastle Brown Ale brands.
“We tailor our plans to meet the individual needs of each client. That means providing a fully managed logistics package, as well as controlling the problem of credit control and bad debt by replacing it with one on-time payment from us.
“We work in partnership with all our clients to build distribution, increase visibility and deliver excellence in promotional execution. This comes down to mastering the three Rs: Reach, Reputation and Relationships. Our confidence in these principles and our passion for success has ensured continuous and controlled growth for our business.”
We tailor our plans to meet the individual needs of each client. That means providing a fully managed logistics package, as well as controlling the problem of credit control and bad debt by replacing it with one on-time payment from us.
