Heineken France

Desperados is the first tequila flavoured beer – a premium beer at 5.9% offering a refreshing lager with an exotic tequila twist.

Desperados is sold in over 40 countries world wide, with total sales of over 9million bottles. Offering the consumer a “taste of liberty” experience, it has been sold in the UK market since 2003.

Made from the finest ingredients, Desperados has no bitterness and is best enjoyed when served very chilled.

Desperados is all about discovering new aromas and tastes, whilst breaking the stereotypes about beer.

It is a unisex brand for those aged 18-25 who like having a good, sociable time sharing a Desperados with their friends.

SHS Sales & Marketing work with Desperados in all trade sectors.

Visit Desperados online

We chose to partner with SHS Sales & Marketing because they understand the markets we want to develop and have an excellent track record in driving and maintaining growth in high energy outlets.” Says Sebastian Urlik, Desperados Export Manager, Heineken France.