Growing great brands for 25 years
2009 marks the silver jubilee of SHS Sales & Marketing in Great Britain.
With an
Irish business already established in 1975, the GB company was formed in 1984.
The operation has grown from selling one product Farmlea Creamed Rice Pudding to the leading sales and marketing company, with household names including Ocean Spray Filippo Berio and WKD. And the team still represents the Farmlea dessert range today.
Speaking at the recent Sales Conference, SHS Sales & Marketing (GB) Managing Director Peter Butler says, “Over the last 25 years the grocery world has evolved beyond all recognition. We’re proud to have been instrumental in changing the face of brokerage to the talented outsourced sales and marketing function it is today. From our grocery multiple roots, we now cover Foodservice and On Trade along with class leading Independent and Convenience channel coverage.
“The current economic backdrop poses many challenges for brand owners and retailers alike, but we’re confident that we’re ideally positioned to continue to bring about sales growth in the future.
“With brand owners looking for strategies that take fixed costs out of a business, everything from customer services to the supply chain comes up for review.So by setting other people to work the business basics, manufacturers are released to play to their strengths, such as consumer marketing and product development.
“Our back office support function is instrumental in helping brand owners get the edge, and we are able to provide unique offerings tailored to individual needs, such as the incremental sales resource we offer Jygsaw Brands (including Scrumpy Jack and McEwans) and Gerber Juice.”
“We know that success comes from forward thinking business practices. Our commitment to continual investment in training, information systems and our people puts us in the best possible position to reach the golden jubilee mark.”
The operation has grown from selling one product Farmlea Creamed Rice Pudding to the leading sales and marketing company, with household names including Ocean Spray Filippo Berio and WKD. And the team still represents the Farmlea dessert range today.
Speaking at the recent Sales Conference, SHS Sales & Marketing (GB) Managing Director Peter Butler says, “Over the last 25 years the grocery world has evolved beyond all recognition. We’re proud to have been instrumental in changing the face of brokerage to the talented outsourced sales and marketing function it is today. From our grocery multiple roots, we now cover Foodservice and On Trade along with class leading Independent and Convenience channel coverage.
“The current economic backdrop poses many challenges for brand owners and retailers alike, but we’re confident that we’re ideally positioned to continue to bring about sales growth in the future.
“With brand owners looking for strategies that take fixed costs out of a business, everything from customer services to the supply chain comes up for review.So by setting other people to work the business basics, manufacturers are released to play to their strengths, such as consumer marketing and product development.
“Our back office support function is instrumental in helping brand owners get the edge, and we are able to provide unique offerings tailored to individual needs, such as the incremental sales resource we offer Jygsaw Brands (including Scrumpy Jack and McEwans) and Gerber Juice.”
“We know that success comes from forward thinking business practices. Our commitment to continual investment in training, information systems and our people puts us in the best possible position to reach the golden jubilee mark.”
Over the last 25 years the grocery world has evolved beyond all recognition. We’re proud to have been instrumental in changing the face of brokerage to the talented outsourced sales and marketing function it is today.
