New Partnership will Cater for Filippo Berio Success
The UK’s leading Olive Oil brand Filippo Berio has revealed exciting
new plans for sales growth throughout the convenience and foodservice
trading channels.
Key to this is a new partnership with leading outsourcing agency SHS
Sales & Marketing, utilising the team’s dedicated Impulse and
Convenience and Foodservice Channels to build distribution and leverage
brand support throughout the Independents, Cash & Carry, On Trade,
hotels, leisure and travel contacts.
Filippo Berio is the only Oil brand in the UK to consistently invest in heavy weight national press and TV and has been central in developing the Olive Oil category, which in the last 20 years has grown in value from £1 million to £146 million. Household penetration of Olive Oil broke through the 50% barrier earlier this year. An entirely natural product, the range also offers great versatility for the Chef’s kitchen, including Extra Virgin for making fine dressings and dips, Olive Oil for more everyday cooking and Mild and Light for adding subtle flavour to dishes.
Walter Zane, MD for Filippo Berio (UK) Ltd “What attracted us to SHS Sales & Marketing was their excellent trade presence across all key sectors of the market from foodservice to the Independent sector delivered by dedicated sales teams with specific channel focus.”
Peter Butler, MD of SHS Sales & Marketing added, “There is a vast opportunity for Filippo Berio to grow throughout these two trading channels, and we are working with the brand team on strategies which will take the brand to this next level of sales success”
Filippo Berio is the only Oil brand in the UK to consistently invest in heavy weight national press and TV and has been central in developing the Olive Oil category, which in the last 20 years has grown in value from £1 million to £146 million. Household penetration of Olive Oil broke through the 50% barrier earlier this year. An entirely natural product, the range also offers great versatility for the Chef’s kitchen, including Extra Virgin for making fine dressings and dips, Olive Oil for more everyday cooking and Mild and Light for adding subtle flavour to dishes.
Walter Zane, MD for Filippo Berio (UK) Ltd “What attracted us to SHS Sales & Marketing was their excellent trade presence across all key sectors of the market from foodservice to the Independent sector delivered by dedicated sales teams with specific channel focus.”
Peter Butler, MD of SHS Sales & Marketing added, “There is a vast opportunity for Filippo Berio to grow throughout these two trading channels, and we are working with the brand team on strategies which will take the brand to this next level of sales success”
What attracted us to SHS Sales & Marketing was their excellent trade presence across all key sectors of the market from foodservice to the Independent sector delivered by dedicated sales teams with specific channel focus.
